Baku,
Azerbaijan
24.12.24
-
24.01.25
Working conditions
- Responsible for collaborating with in-house team, Marketing Director and Sales team in developing annual individual marketing plan for rooms and spa, F&B and wellbeing targeting specific market segments and seasons for in charge hotels;
- Organizes and supervises the advertising of all types of current and new campaigns according to the approved marketing plan;
- Conducts constant analysis and market research in the direction of marketing development;
- Develops PR and advertising projects to expand customer base and promote brand recognition in support of sales;
- Directs and oversees all Social Media activities conducted by vendor companies;
- Effectively and efficiently implements customer-related B2B and B2C promotion and communications in all relevant offline and online channels in accordance with the hotel's annual development marketing plan;
- Tracks, measures and reports the productivity of specific hotel marketing campaigns and initiatives to generate ROI, brand impact and effectiveness;
- Effectively allocates the approved marketing budget;
- Creates and promotes special events throughout the year, focusing on wellbeing, “low seasons”, and public holidays to attract hotel guests;
- Oversees media relations, works closely with them to arrange familiarization tours and monitors impact results on target audience;
- Responsible for placement and follow-up of in cahrge hotels outdoor and indoor advertising;
- Responsible for providing and overseeing responcible hotels marketing oriented information carriers, promotional materials and collaterals;
- Solves other issues that will arise within the scope of the department's activities;
- To carry out other marketing-related tasks and instructions of the management.
Requirements
- Experience in marketing coordination or similar role;
- Knowledge of traditional marketing, content marketing, and social media marketing;
- Experience using data analytics software for research;
- Excellent communication and presentation skills;
- Knowledge of English and Russian languages is preferable for this position.
Marketing
Professional services
