TABİA Group

Marketing specialist (Marketinq mütəxəssisi)

Ə/h razılaşma ilə 700
Tam iş günü
Bakı, Azərbaycan
24.12.24 - 24.01.25

İş haqqında məlumat

  • Responsible for collaborating with in-house team, Marketing Director and Sales team in developing annual individual marketing plan for rooms and spa,  F&B and wellbeing targeting specific market segments and seasons for in charge hotels;
  • Organizes and supervises the advertising of all types of current and new campaigns according to the approved marketing plan;
  • Conducts constant analysis and market research in the direction of marketing development;
  • Develops PR and advertising projects to expand customer base and promote brand recognition in support of sales;
  • Directs and oversees all Social Media activities conducted by vendor companies;
  • Effectively and efficiently implements customer-related B2B and B2C promotion and communications in all relevant offline and online channels in accordance with the hotel's annual development marketing plan;
  • Tracks, measures and reports the productivity of specific hotel marketing campaigns and initiatives to generate ROI, brand impact and effectiveness;
  • Effectively allocates the approved marketing budget;
  • Creates and promotes special events throughout the year, focusing on wellbeing,  “low seasons”, and public holidays to attract hotel guests;
  • Oversees media relations, works closely with them to arrange familiarization tours and monitors impact results on target audience;
  • Responsible for placement and follow-up of in cahrge hotels outdoor and indoor advertising;
  • Responsible for providing and overseeing responcible hotels marketing oriented information carriers, promotional materials and collaterals;
  • Solves other issues that will arise within the scope of the department's activities;
  • To carry out other marketing-related tasks and instructions of the management.

Tələblər

  • Experience in marketing coordination or similar role;
  • Knowledge of traditional marketing, content marketing, and social media marketing;
  • Experience using data analytics software for research;
  • Excellent communication and presentation skills;
  • Knowledge of English and Russian languages is preferable for this position.

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