Marketing Specialist

By agreement

1371

Full-time

Baku, Azerbaijan

13.03.25 - 13.04.25

Working conditions

Develop and execute integrated marketing communication strategies to strengthen the brand identity across all channels;
Ensure all marketing materials align with the brand’s tone, voice, and visual identity;
Create high-quality content for websites, blogs, social media, press releases, and guest communications;
Oversee social media strategy and content calendar, ensuring engaging and brand-aligned messaging;
Collaborate with designers to produce visually appealing marketing assets;
Develop and maintain relationships with media, influencers, and industry partners to maximize PR exposure;
Support the execution of hotel openings, corporate events, and promotional campaigns;
Organize and promote FAM trips, influencer collaborations, and media visits;
Track and analyze marketing campaign performance and guest engagement metrics;
Provide data-driven insights to improve communication strategies and brand positioning;
Develop guest engagement materials, including newsletters, welcome letters, and in-room collateral;
Work closely with hotel teams to ensure brand consistency across all guest touchpoints.

Minimum 1 year of experience in marketing communications, hospitality marketing, or PR;
Degree or formal education in marketing, communications, journalism, or hospitality management;
Strong copywriting and storytelling skills, with the ability to craft engaging content;
Experience in social media management, influencer marketing, and content strategy;
Knowledge of public relations, media outreach, and brand reputation management;
Excellent project management, communication, and teamwork skills;
Passion for the hospitality industry and understanding of guest experience and service excellence.