CVM targeted marketing specialist

By agreement

1833

Full-time

Baku, Azerbaijan

04.03.25 - 04.04.25

Working conditions

Making data supported suggestions in order to adapt Product and Service portfolio of the company for achieving profitable and customer-oriented set of offerings;
Preparing business cases for justification of undertaking a project or program. Which includes analytical justification of benefit, cost and risk and provides a rationale for the preferred solution;
End to end execution of targeted campaigns, such as usage stimulation initiatives and up-/cross- selling via marketing automation tool;
Supporting coordination of outbound team for execution up-sell/cross-sell outbound calling programs according the segmentation model and operational roadmap;
Preparation of the corresponding reports regarding responsible working areas, including monitoring and evaluation the returns on each campaign (ROI), in terms of subscriber retention, generated revenue, usage, ARPU and etc;
Analysis dynamics, trends and performance of the market players in Customer Value Management and Business Intelligence areas and assessment of their impact on Company;
Automation of all processes related to core activities of CVM unit, such as business analysis, customer segmentation assignation of segmented offers and reporting;
Providing feedbacks regarding improvement of existing systems and processes as well as end to end implementation of positive changes;
Supporting team during major projects related to CVM scope, including Requirements analysis, Stakeholder analysis, Planning and Design, Solution Evaluation, Implementation evaluation (UAT and Sanity testing) Post-launch analysis and monitoring.

Requirements

Higher education in Economics, Marketing, Applied Math and Cybernetics or other related fields;
Business/Data Analytics, Data Science, Statistics – Good;
Strong Project Management, Communication and Marketing knowledge;
Experience in corporate area is mandatory. Experience in Sales & Marketing area is preferable;
1 year of experience in CRM, Business Analytics, Data Science, Marketing or Forecasting in Telecommunication, FMCG, Financial or other relevant sectors;
Excellent knowledge of Azerbaijani and English languages;
Advanced MS office skills;
Advanced knowledge of Stata, R, Phyton or other statistical tools is an advantage;
Being fully capable in SAS and/or SQL coding languages is an advantage.