Digital marketing specialist (Rəqəmsal marketinq mütəxəssisi)

Ə/h razılaşma ilə

Tam iş günü

Bakı, Azərbaycan

19.05.23 - 18.06.23

İş haqqında məlumat

Plan and execute all digital marketing, including SEM, email, social media and display advertising campaigns;
Measure and report performance of all digital marketing campaigns vs. competition, and assess against goals (ROI and KPIs);
Identify trends and insights, and optimize spend and performance based on the insights;
Brainstorm new and creative growth strategies;
Plan, execute, and measure experiments and conversion tests;
Collaborate with internal teams to create landing pages and optimize user experience;
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
Instrument conversion points and optimize user funnels;
Collaborate with agencies and other vendor partners;
Maintain, review and constantly improve existing reporting sets and dashboards;
Develop tracking and measurement reports per project, including regular reporting of KPI’s, performance against KPI’s and forecasting;
Work schedule: 5 days.

Education: BA degree;
Experience: Minimum 2 year experience as a Digital Marketer;
Language skills: Speaking, reading, writing English, Russian and Azerbaijani is required;
Computer skills: Advanced knowledge of MS Office;
Demonstrable experience leading and managing SEM, email, social media or display advertising campaigns;
Deep understanding of Facebook, Instagram, Google Ads, knowledge of LinkedIn and Twitter is nice to have;
Highly creative with experience in identifying target audiences and planning digital campaigns that convert, engage and inform;
Solid knowledge of website analytics tools;
Strong analytical skills and data-driven thinking;
Good understanding of key digital KPIs;
Ability to work in a team and independently;
Accurate, reliable and flexible;
Time management and multi-tasking skills.

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