Customer marketing manager (Müştərilər üzrə marketinq meneceri)
Ə/h razılaşma ilə
1350
Tam iş günü
Bakı,
Azərbaycan
17.12.24
-
17.01.25
İş haqqında məlumat
- Lead Country Customer Marketing planning process with direct contribution to Marketing LRP and ABP;
- Represent country in relevant Customer Marketing review process;
- Own country Customer Marketing processes;
- Deliver profitable category & brand share growth by working on localization and activation of the global / area category & brand vision and strategies through to the customer and shelf;
- Cultivates the knowledge of key customers and competitors. Identifies brand growth opportunities at customers and closely works with sales force on implementing aligned strategies;
- Develop and execute mutually acceptable solutions that produce a win for the brand, the category and the customer. Consolidate & incorporate categories’ priorities into channel strategy;
- Translate brands’ strategy into categories’ assortment prioritization, defining channel’s core assortment/MSL;
- Create channel and customer merchandising standards in cooperation with category management;
- Lead the creation of the strategic shopper / customer plan and assets for categories working with key trade customers;
- Drive strategic customer initiatives, aligned with sales which are insight-led, innovative, differentiated and designed to unlock category and brand growth;
- Create promotional strategies to fully reflect category/brand strategies in alignment with brand activities and with particular focus on new products/categories;
- Coordinate POS planning needs in cooperation with Customer Marketing executive and have overview of implementation and evaluation processes for relevant categories;
- Develop work that enables placement of POS materials, the best possible visibility and availability of brands to consumers;
- Responsible for the development of merchandising and space plans and category analysis;
- Handle all budgets allocated to the department (planning/follow up);
- Utilize tech tools, customer relationship management (CRM) software, and other technologies to streamline customer marketing efforts;
- Run promo effectiveness analysis to determine the right promo plans for specific channels/customers;
- Collaborate with Sales. Area Marketing and ComEx, Finance Teams , Net Revenue Manager;
- Collaborate with cross functional teams in respect to customer action plans;
- Support sales team with all channel / customer activity related information, materials;
- Support Channel Heads and KAMs in building relationship with key trade partner.
Tələblər
- Min 5 years of proven experience in customer marketing/shopper marketing/ marketing from a global FMCG company/ Customer Healthcare Company;
- Min 5 years of proven experience in developing and delivery of categories’ strategy and customer activation plans from a global FMCG company / Customer Healthcare Company;
- Proven track record of excellent commercial acumen in shopper marketing area;
- Good ability to influence at all levels, build strong relationships and capacity to work in a matrix, managing and influencing a number of key strategic partners (BU Teams, Sales Team, Area Team, Cross functional Teams);
- Detailed understanding of shopper / category/ customer behaviour across all channels;
- Fluent English language skills;
- Expertise in engaging and effective cooperation with sales teams;
- Sales experience will be considered additional benefit;
- Very good analytical skills;
- Being bold in moving things forward, pragmatic in turning data into actions, brings outside in;
- Deeply understands our consumers, customers brings the outside in; is focused on the future; drives curiosity;
- Drives growth: takes accountability for delivering results; pragmatically turns data into action;
- is bold in moving things forward;
- Purpose-driven; breaks down barriers; adapts style for positive impact;
- Unleashes potential, cares and includes; grows others; inspires others;
- Values: Diversity, Equity, Inclusion.
Marketinq
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