Middle B2B digital marketing specialist (Orta B2B rəqəmsal marketinq mütəxəssisi)

По соглашению

2165

Полн. занятость

Баку, Азербайджан

11.02.25 - 11.03.25

O работе

Drive multi-channel digital marketing campaigns aligned with business objectives to drive user acquisition, engagement, and retention;
Plan, implement, and optimize SEO strategies, including on-page, off-page, and technical SEO, to improve search engine rankings and organic traffic;
Conduct keyword research, competitive analysis, and content optimization to enhance online visibility and lead generation;
Manage and enhance website performance by implementing CRO strategies, speed optimizations, and UX improvements;
Plan and execute multi-channel campaigns, including content marketing, email marketing, paid search (Google Ads, LinkedIn Ads), and social media advertising;
Analyze key performance metrics, generate reports, and provide insights to optimize marketing efforts and maximize ROI;
Collaborate with the design, product, and sales teams to ensure brand consistency and marketing effectiveness;
Stay updated with the latest digital marketing and SEO trends to drive innovation and continuous improvement.

Bachelor's degree in Marketing, Communications, or a related field. Additional digital marketing certifications are a plus;
3+ years of experience in B2B digital marketing with a strong focus on SEO and lead generation;
In-depth knowledge of the fintech landscape, target audience, and competitive environment;
Hands-on experience with SEO tools such as Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog;
Proficiency in managing necessary advertisement platforms, and other B2B-focused paid media campaigns;
Strong analytical skills with experience in Google Analytics (GA4), data visualization tools, and marketing performance tracking;
Ability to create engaging, SEO-friendly content and collaborate with content teams for effective marketing strategies;
Experience with marketing automation tools and CRM platforms (e.g., Salesforce) is highly desirable.
Excellent communication, organizational, and project management skills;
Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.

Срок действия задания истек