Digital marketing specialist (Rəqəmsal marketinq mütəxəssisi)

По соглашению 67

Полн. занятость

Баку, Азербайджан

31.10.24 - 30.11.24

O работе

Assist in creating, managing, and optimizing Meta Ads campaigns to drive traffic, engagement, and conversions;
Monitor and analyze campaign performance, providing regular reports and insights to improve ROI;
Conduct A/B testing to determine the most effective ad creatives and targeting strategies;
Assist in managing and updating website content, ensuring it is current, accurate, and aligned with our brand;
Collaborate with the design and development teams to implement website improvements and new features;
Monitor website analytics, providing reports on performance and suggesting areas for enhancement;
Ensure the website is optimized for SEO, improving search engine rankings and organic traffic;
Assist in managing the digital marketing budget, ensuring campaigns are executed within allocated funds;
Work closely with the marketing team to develop and execute integrated marketing campaigns;
Collaborate with the admission team to support student recruitment efforts through targeted digital campaigns;
Assist in developing social media strategies to increase brand awareness and engagement;
Analyze social media data to track performance metrics, identify trends, and provide actionable insights;
Create reports on social media performance and suggest areas for improvement;
Work with CRM systems to analyze and measure digital marketing efficiency;
Use CRM data to track customer interactions and optimize marketing strategies.

Bachelor’s degree in Marketing, Communications, or a related field;
At least 1 year of experience in digital marketing or a related role;
Familiarity with Meta Ads Manager and website content management systems (CMS);
Basic understanding of SEO principles and web analytics tools (e.g., Google Analytics);
Self-motivated with a proactive approach to work and a willingness to take on new challenges in the dynamic educational landscape;
English language knowledge is desirable.