Digital Marketing Specialist

По соглашению

1688

Полн. занятость

Баку, Азербайджан

13.03.25 - 06.04.25

O работе

Develop and implement comprehensive digital marketing strategies across multiple platforms, including search engines, social media, email, and paid advertising;
Conduct in-depth market research to identify trends, customer behavior, and competitive positioning;
Manage and optimize multi-channel digital campaigns to drive brand awareness, lead generation, and conversion;
Ensure website performance, usability, and SEO best practices for higher search rankings and improved organic traffic;
Conduct keyword research, on-page optimization, and link-building strategies to enhance visibility;
Optimize technical SEO elements such as site speed, structured data, and mobile responsiveness;
Plan, execute, and optimize PPC campaigns (Google Ads, Meta Ads, LinkedIn, etc.) for increased engagement and conversion;
Monitor ad performance metrics, adjust bidding strategies, and A/B test creatives to maximize ROI;
Utilize remarketing and audience targeting techniques to improve campaign efficiency;
Collaborate with designers to create compelling digital assets;
Monitor and analyze website traffic, campaign performance, and conversion rates using Google Analytics, Search Console, and other digital tools;
Track and report KPIs such as CTR, bounce rate, customer acquisition cost (CAC), and return on ad spend (ROAS);
Optimize customer journeys and engagement through segmentation and personalization strategies.

Proven experience in SEO, SEM, and digital advertising;
Strong understanding of Google Analytics, Google Ads, and Meta Business Suite;
Excellent analytical skills with a data-driven approach to decision-making;
Ability to manage multiple campaigns and projects simultaneously;
The ideal candidate must have at least one year of experience in digital marketing and a formal education in digital marketing.